A part of this design included enhanced audio capabilities, so that the device could produce speech and melodies.
The success of this audio interface led to the development of a standalone sound card.
In 1987, they released a 12-voice sound generator sound card for the IBM PC architecture, the Creative Music System (C/MS), featuring two Philips SAA1099 chips.
Sim personally went from Singapore to Silicon Valley and managed to get Radio Shack's Tandy division to market the product.
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The card was, however, unsuccessful and lost to Ad Lib.